Eighteen years ago, we just decided to be the Best Brand Strategy, Sales Process, Business Development Company around. It sounds like a mouthful, but there is no other way to describe it. It’s what we do…
The plan was to be a marketing and management solutions company built to help small and medium size businesses compete with the big guys. We initially gravitated to the Hospitality Industry because of my background in Hotel Sales & Marketing. In the early days I spent my time working for Sheraton, Hilton, The Mashantucket Pequot Tribe and other hotel independents massaging brands and extending their reach for greater revenues…then it became so much more!
Quickly, companies began entrusting us to decide their direction, what their message would be, and how to create the culture for who they would attract for both employees and customers. Hotels, restaurants, spas, attractions and events were always part of our wheel-house, but our portfolio grew to include energy, retail, manufacturing, technology, transportation, training, music & entertainment, non-profits, entrepreneurs, and so many more. It seemed that anyone who had the beginnings of an idea, were fresh out of them, or had a message they couldn’t communicate effectively, were turning to us for answers.
We grew…but not in the ways that most agencies grow. We didn’t hire 20 junior associates to run around making copies, coffee, (insert anything non-productive here). We question a structure where the principal of the marketing firm makes the pitch, you hire them, and then he or she disappears in six months…enter the new junior associate, now junior executive in charge of your account…(usually named Jimmy…or Alex…). You see, those firms know that it’s a matter of time before they lose you as an account. We think differently…we work hard to keep you for life.